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FOR IMMEDIATE RELEASE
Contact: Frank Rush
Steadicam Manager
818 843 4600 x13
Steadicam® Archer SE™ Camera Stabilization System
for High End Video or Film Production
Las Vegas, NV, NAB 06, Booth SU2989, April 24th – As part of the conclusion of its 30 th Anniversary celebration, Steadicam, a division of The Tiffen Company, will unveil its latest technological advancements at NAB 2006 with the introduction of its Steadicam Archer SE. 
The Archer SE is a second generation Archer, a new, lightweight commercial-quality Steadicam that hosts an extensive array of innovative features. The Archer SE is a complete system with virtually every accessory required for normal operation. The Archer SE exclusive features will have great appeal for Steadicam operators.
These features include the world’s first ‘fold-down’ sled design; revolutionary new light weight dynamic Iso-elasticä arm; state-of-the-art ergonomically designed Leather Vest and a newly designed tilting ‘open architecture’ camera mounting stage.
The Archer SE is designed for precise handling, first and foremost. Its narrow 2.3” Sled width with yoke mounted monitor and precision adjustable battery assure optimum operational freedom. The sleek lightweight sled design allows it to be kept closer to the operator’s body and results in less fatigue and allows an operator more options, such as maneuvering through tighter spaces.
The Archer SE’s patent pending ‘fold-down’ sled reduces its size by more than 30%, while its combination aluminum framework with black, two section extending carbon fibre post assembly as standard, provides a light, yet extremely rigid system. This new design makes for easier equipment transport and faster set-ups and teardowns than traditional rigs with telescoping post assemblies.
When set-up, Archer SE’s flawless dynamics, with precision low friction, no-tools gimbal control and finely tuned distribution of mass, provide the unique feel that has set Steadicam systems apart from all others.
Equipped with the Archer SE, is the revolutionary G-50 GEO variable iso support arm. The result of years of research and testing by Garrett Brown, the G-50 is a lightweight, stiff, rigid, well-behaved, cost-effective arm, with great vertical travel and lifting range.
In addition to Steadicam’s proprietary no-tools adjustment of lift, the G-50 provides two mind-bending new features — ‘Ride’ (knob-adjustable Iso-elasticity); and ‘Geo’, (an active tie-rod geometry that automatically extends the performance curve), so its sweet spot is its entire vertical range!
The LEATHER LX vest exclusive for the Archer SE has also been newly designed for increased operator control and comfort. Constructed of ‘dynamite’ weather resistant black nylon, it features an integrated lower back support pad for increased comfort, improved front waist support for a ‘flex-free’ vest to arm interface; buckle indexing mechanism for quick, positive latching or unlatching; vertically adjustable wide stance chest plate with stiffer central spar and two-position chest buckles to fit accommodate varying body sizes.
Other critical improvements of the new vest include: a ‘sound stage friendly’ anti-squeak buckle design with rubber bumpers and new, ‘no-pinch’ chest strap grips.
All work together to complement the capabilities of the G-50 arm.
The Archer SE also incorporates a completely new camera mounting system with open access design for on-location adjustments. It also features a unique mid-rib, and the widest possible bearings for maximum stability and easy, low frictional adjustments, Operators can use long lenses with a high degree of confidence. This Special Edition Archer also features an integral Tilt Head Stage.
New positive locking post clamps prevents snagging, so that nothing sticks to you or the cable.
The Archer SE is HD video ready, and can accept all high definition signals. Supplied with the Archer SE, is a 7” LCD, NTSC/PAL 700 nit, 16:9 monitor with integral frameline generator. There is a “Tally System” for live application. The sensor is provided as part of the SE system
The monitor features the latest in color LCD technology, with the weight and location of the monitor assuring the operator of perfect balance and consistent ease of operation. And the monitor pivots on its center of gravity, so dynamic balance is maintained when tilting the monitor, or when flipping from high mode to low mode.
In addition to its roster of capabilities, the Archer SE is equipped with the latest, most powerful Steadicam “Power Cube”, the new, dual 6000mah IDX batteries that will drive your sled forever, and can handle any camera’s power requirements.
“The new Archer SE Steadicam is the perfect system for Broadcast Applications, Teleproduction Studios and Independent Steadicam Operators who require a fully featured rig that is low cost and lightweight featuring ease of use. Its unique (patent applied) folding sled design makes it the perfect mobile unit,” says Frank Rush, Manager of Steadicam.
Steadicam is a Division of The Tiffen Company with its headquarters located at 90 Oser Avenue, Hauppauge, New York 11788, Telephone: 631.273.2500 ; Fax: 631.273.2557; www.tiffen.com###
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